A New Chapter: The Story Behind Fatma Adam’s Rebrand
You are Here
That’s not just a tagline. It’s the heartbeat of Fatma Adam’s refreshed brand identity.
This rebrand is more than a visual shift. It’s a bold declaration: that healing doesn’t just happen in the therapy room; it begins the moment someone feels seen, held, and empowered to show up as they are.
Grounded in Purpose
For years, Fatma has been doing the work. Quietly, powerfully, and intentionally holding space for those navigating trauma, racial identity, family dynamics, and faith-based experiences. As a trauma-informed therapist grounded in compassion and cultural responsiveness, Fatma’s rebrand mirrors the same deep care she offers her clients.
The new look is warm and grounded; anchored in terracotta rose, symbolizing community and compassion, while tones of deep forest green and mossy green evoke calm, rootedness, and sacred safety. These are not just colours; they’re emotional cues. They signal that this is a space where your truth is welcome.
What It Means to Bet on Yourself
To rebrand is to take a risk. It’s an act of courage and clarity. For Fatma, it meant stepping fully into her role not just as a therapist, but as a founder, a creative, and a visionary.
This rebrand is about reclaiming agency. About no longer waiting for permission to lead, create, and grow. It’s about becoming the kind of leader she needed when she first began her career and showing others that betting on yourself is not reckless, it’s sacred.
Her visual identity now carries that same duality: professional and personal. Soft and bold. Clinical and creative. It’s a space where vulnerability is met with strength and where every element (from font to color) invites you to begin your own journey of healing.
A Practice Built on Values
The refreshed brand isn’t just aesthetics. It reflects Fatma’s unwavering values:
Authenticity: Showing up as your whole self, even when it’s messy.
Compassion: Meeting pain with tenderness and care.
Collaboration: Healing doesn’t happen in isolation.
Cultural Responsiveness: A deep understanding that no two healing journeys are the same—and that culture, faith, and identity matter.
Empowerment: You are the expert of your own story.
More Than a Website, It's an Invitation
Whether you’re new to therapy or returning with deeper clarity, this rebrand is an open door. The imagery, the fonts, the tone…they’re all working in harmony to tell one story:
You belong here.
You’re not too broken, too late, or too much. And Fatma’s here to walk with you as you find your voice…maybe for the first time.
